SARWAR, Esha Shahbaz; BAJWA, Dr. Faiza. Motivations and Gratifications in Generative AI Adoption: A Survey-Based Uses and Gratifications Study of Media and Communication Students at the University of Gujrat, Pakistan. TAMSAAL, [S. l.], v. 4, n. 10, p. 271–284, 2026. DOI: 10.59075/tamsaal.v4i10.239. Disponível em: https://www.tamsaal.pk/index.php/tamsaal/article/view/239. Acesso em: 27 oct. 2026.